The Task: Client event at the IFA 2016 in Berlin
The Path: We launch the SCHOTT Ceran Experience! In cooperation with the Berlin creative agency ShanghaiBerlin, we created a concept for a four-day event with a multitude of visitors and target groups. On day one, we invited bloggers to answer the question “What’s the world cooking?”. On day two, a design award was presented. On day three, company clients were the focus and became eye-witnesses to a rock’n’roll live-cooking. The event was topped off with an After-Work Party open to the public. The location was the Academy Lounge on Potsdamer Platz.
The Result: Thrilled visitors, successful media involvement and the brand SCHOTT Ceran is in the spotlight.
